Meet Ben Bate

Founder of FLX 

Helping people move better and helping practitioners build a business doing the same.

Hi, I’m Ben, the founder of FLX. I’ve spent over 20 years in the health and fitness industry, running a successful personal training business and helping people become stronger, fitter and more confident in their bodies.

My interest in assisted stretching began when I started exploring how dedicated, one-to-one stretching could help my clients. After attending several assisted stretching courses, I brought together the most valuable techniques and combined them with my own coaching experience to create the FLX system.

FLX combines static assisted stretching with post-isometric relaxation (PIR), with an emphasis on client comfort, clear communication and carefully controlled technique. The aim is to help people improve their flexibility and move more freely through sessions tailored to their needs.

Seeing the difference these sessions made to my clients from moving more comfortably to feeling more confident in everyday activities inspired me to share the benefits further.

That’s why I created the FLX Practitioner PRO Course: to give students the knowledge, practical skills and confidence to deliver assisted stretching, alongside the business guidance to turn those skills into a successful service.

My approach to teaching is practical and supportive. I want you to understand what you’re doing, why you’re doing it and how to adapt it to the person in front of you.

Outside of FLX, I enjoy keeping fit and challenging myself through ultra running. Spending long hours training has deepened my appreciation for recovery, mobility and looking after your body principles that sit at the heart of FLX.

My mission is simple: help more people experience the benefits of assisted stretching by training confident, capable practitioners.

Ready to become one of them?


Explore the FLX Practitioner PRO Course and take your first step towards building your assisted stretching business.